The core database for Marketing is Business Source Ultimate. We recommend you use Business Source Ultimate as a starting point for your research on marketing topics.
Full text scholarly and trade journals in Business, with many accounting and tax journals. Contains Accounting Review, Corporate Governance, Journal of Accounting Research
In addition to Business Source Ultimate, you may like to search some of the other databases listed under Multidisciplinary resources. Many of them include content on marketing.
Here are further marketing databases that offer specialised content:
Provides key statistics and analysis on market characteristics. Also includes Australia SME Industry Reports, Australia Specialised Industry Reports and Australia Business Environment profiles.
Contains full-text articles and abstracts for a range of subjects within business, tourism, marketing and health and social care.
Covers the top 50,000 public and private companies in Australia. Includes information on summary, operations, key personnel, financials (if lodged with ASIC), shareholders, family tree, significant events, competitors.
