By increasing the visibility and accessibility of your research outputs you enable more people to engage with your research. With more engagement, greater impact may be achieved.
"What Open Access does is to maximise audience size so that articles that are worthy of citing
stand the maximum chance of being seen by anyone who might have reason to cite them."
Swan, Alma (2012) Policy Guidelines for the Development and Promotion of Open Access, UNESCO, p.29.
"There is an interesting relationship between altmetrics and open access. One could even refer to altmetrics as open metrics. This is firstly due to the fact that altmetrics data uses open sources. Altmetrics services access and aggregate the impact of a research artefact, normally via an application programming interface (API) made available by the source. Altmetrics services in turn provide APIs for embedding altmetrics into institutional repositories or third-party systems. Secondly, open access research outputs that are themselves promoted via social web applications enjoy higher visibility and accessibility than those published within the commercial scholarly communication model, increasing the prospect of public consumption and engagement.
Altmetrics (also known as article level metrics or ALMs) are seen as complementary to open access."
You can track altmetric and download statistics for each of your research outputs deposited in the OAR.
964,960 downloads of 2,927 items
Saxby Pridmore (2006), Download of Psychiatry
Kim Lehman (2008), Museums and marketing in the electronic age
Crawford, J, Butler-Henderson, K, Rudolph, J, Malkawi, B, Glowatz, M, Burton, R, Magni, P and Lam, S 2020 , COVID-19: 20 countries' higher education intra-period digital pedagogy responses, Journal of Applied Learning & Teaching, vol. 3, no. 1 , pp. 1-20 , doi: 10.37074/jalt.2020.3.1.7.
Church of England, 1675 , The book of common prayer and administration of the sacraments and other rites and ceremonies of the church according to the use of the Church of England. Together with The psalter or psalms of David, pointed as they are to be sung or said in churches , Printed by the assigns of John Bill and Christopher Barker, London.
>17,000 downloads (January to November 2020)